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Wedding Goers Shop Online for Gifts You are in the: ClickZ Network ClickZ Network Navigation ClickZ Network Home News News Blog Experts Stats Features Search Engine Watch Resources Stats Toolbox Web Worldwide Sectors - Advertising/Marketing - B2B - Broadband - Demographics - Education - E-Mail/Spam - Entertainment - Finance - Geographics - Government/Politics - Hardware - Healthcare - Professional - Retailing - Search Tools - Security Issues - Small/Medium Enterprises - Software/IT - Traffic Patterns - Travel - Wireless About Stats About Advertise Conferences Contact E-mail Offers FAQ Feedback Write for ClickZ Subscribe to ClickZ Stats Twice Weekly HTML Click for More Newsletters Search ClickZ Network News Experts Stats Features SEW Resources All of internet.com -- Trends & Statistics: The Web's Richest Source print this article | e-mail a colleague Wedding Goers Shop Online for Gifts › › › Retailing By Enid Burns | July 11, 2005 This wedding season, a growing number of gifts are being purchased online, according to a survey conducted by Feedback Research . Seventy-five percent of respondents in the survey plan to attend one to three weddings this year. Online wedding gift purchases has increased one percentage point since last year. Thirty-four percent of respondents have, or will, purchase wedding gifts through online retail channels. Gift registries remain strong, but experienced a six-point dip from results last year. "Consumer behavior indicates that the Web continues to be a popular channel for wedding gift shopping," said Marc Silverberg, Claria's senior director of marketing. "Analysis shows that more than a third of wedding site viewers purchased wedding gifts online with 80 percent buying their gifts from the bride and groom's registry." Retailers with the highest traffic were Target.com (39.6 percent); BedBathandBeyond.com (25.6 percent); and CrateandBarrel.com (13.9 percent). Sears.com had the highest number of repeat viewers to its registry, the average viewer returned to the site 4.1 times during a research period. Belk.com averaged 3.6 visits, and BedBathandBeyond.com visitors returned 3.1 times. Not all gift-givers are be wedding attendees. Sxty-five percent typically buy gifts for all couples who invite them to a wedding, 30 percent only purchase gifts for weddings they attend. Purchase price disclosed by 60 percent of respondents averaged $26 to $75. A group of 48 percent of respondents indicate they will personally purchase a wedding gift in the next three months. Of those, 43 percent say they will buy online, while 83 percent plan to purchase a gift requested in the bride and groom's gift registry. The survey group was selected from Feedback Research's parent company Claria's GAIN Network. The group consisted of users within the GAIN Network who viewed wedding-related sites, including e-tailers and gift registries. Traffic was recorded and analyzed from March 20 to June 20 of this year. A random sampling of in-market consumers was surveyed to find out how they were shopping and using the Internet for wedding-related activities. print this article | e-mail a colleague ClickZ ClickZ Stats Archives Don't miss the next ClickZ Stats column. Subscribe and receive full text columns in your inbox! Subscribe Unsubscribe Ebook: Search Engine Marketing: Maximizing Profit with Web Analytics Maximize your profits with Web analytics and SEM to drive substantial profit with minimal investment. Dramatically influence your success across all stages of the customer lifecycle-from awareness, interest, consideration, and ultimately through to purchase. > more Ebook: Maximize Multichannel Marketing ROI Measure and optimize cross-channel activity, improve multichannel marketing ROI, and measure overall customer lifetime value. In 2004, two-thirds of consumers researched a product online only to purchase it offline. This creates the need to understand and tie together all customer activity a critical success factor for most businesses. > more Ebook: Measure What Matters: Defining KPI's to Drive Business Performance Define metrics that support your business goals and create a strategy to benchmark, monitor and improve these key indicators. Tie Web analytic information to strategic corporate objectives—revenue, growth, profitability, market expansion, cost reduction, etc.—to continually refine processes and enhance business performance. > more Case Study: Wine.com Makes $15,000 after 10 Minutes of SiteCatalyst™ Analysis Leading online wine retailer used SiteCatalyst to identify low-performing site metrics and gain thousands of dollars in incremental sales through slight adjustments in their marketing strategies. > more Case Study: Veritas Software "Clones" Staff with SiteCatalyst Veritas increased the number of Web analytics users in their organization by 1,600% and, at the same time, reduced the manpower required to acquire, report, and distribute relevant site performance analysis. > more

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